Freshbay receives purchase agreement from Berrymobile for 15 million pounds of strawberries a year

Freshbay Inc has announced it has advanced a major step toward securing the economics of their deep geothermal powered agriculture facility near Hinton, Alberta, Canada. The purchaser of the strawberries, Berrymobile Fruit Distribution Inc, is one of western Canada's premium, local, soft fruit wholesalers. This first of its kind project uses heat from geothermal wells and cogeneration to directly heat, power and supplement CO2 enriched air for over 800,000ft2 of new Atlantis greenhouses outfitted with Affinor Growers Inc turnkey vertical farming technology.

As per the Letter of Intent with Affinor dated 10 February 2023, the sales agreement for the strawberries is produced under the Affinor Growers' Grade A brand 'Affinoria Fragaria. The strawberries were market tested for quality and shelf life in Vancouver, BC over the winter of 2022, and distributed by Berrymobile to excess demand. The sales price will remain undisclosed until the facility is in full production.

"Based on the success of Affinor's commercial pilot and excess demand for Berrymobile's strawberries, compounded with this purchase agreement, we have firmly established the economic viability of our production plans," stated Vic Reddy, CEO of Freshbay. "Our strategic partners Novus Earth and Affinor Growers Inc are cutting edge engineering and technology companies working hand in hand to create the first of its kind project for geothermal powered greenhouse production in Canada. It comes at a good time for us to contribute to Alberta's economic revitalization."