Sollum Technologies welcomes Michael Hanan as new Sales Director for the US market

Sollum Technologies has announced the appointment of Michael Hanan as Sales Director for the USA market. His extensive experience and insights in sales and green technology will be a great asset to Sollum Technologies as he takes on this new position.

Hanan has been working in the controlled environment agriculture field for over a decade as an entrepreneur and in technical sales. He is passionate about green technology, sustainability, and helping companies that share his values maximize their profitability and growth. As someone who has previously managed his own horticultural operation, he understands the challenges associated with precision agriculture from both the perspective of the grower and the technology provider since Michael's most recent position before joining Sollum was with a leading horticultural LED company.

“Sollum represents a new and exciting chapter for me as I take what I've learned from my past experiences and apply it to a truly unique technology that I feel revolutionizes the horticultural lighting industry," said Hanan. "It's much easier to sell something you are passionate about, and I fully believe that Sollum's dynamic LED lighting solution provides the best path to significantly move sustainable greenhouse production forward."

Sollum Technologies has designed the only 100% dynamic LED lighting solution that modulates the full spectrum of the Sun’s natural light to illuminate closed environments such as greenhouses, research centers, and laboratories. The company's award-winning, turnkey solution consists of internet of things, AI-powered light fixtures that are controlled by Sollum's proprietary SUN as a Service cloud platform. Sollum's distinctive proposition is a fully scalable cleantech solution that evolves with business needs and multi-zone light management, with each zone benefiting from automatic dimming of an unlimited number of light recipes; this is why it provides unparalleled value in terms of energy savings and, additionally for greenhouse growers, increased productivity and superior produce quality.

“Our smart LED fixtures and 'SUN As a Service' cloud platform are transforming the industry," added Louis Brun, Co-founder & CEO of Sollum Technologies. "Our solution is growing in popularity as more and more producers recognize the benefits of our one-of-a-kind dynamic lighting, and with Michael's contribution to our team, thanks to his impeccable credentials in the industry, we can make the best use of that momentum to propel Sollum's adoption in the USA."